John Brandon, Inc.

Is something true just because you say it is?

That's an age-old debate, and one we won't answer here. Yet, for some reason, it's also the approach many people use when they send e-mails and create a marketing message. You say something is "best" and hope no one starts to question why that would be. You describe a product as "superior" without bothering to back up the claim.

http://www.businessinsider.com/most-overused-marketing-words-2014-6